Will Google's UCP become the new commercial prison?

Will Google's UCP become the new commercial prison?

To the Kassenzone Social Commerce meet-up: https://www.kassenzone.de/kassenzone-social-commerce-meet-up

With the Universal Commerce Protocol (UCP), Google is building a new infrastructure that allows AI agents to shop directly in chat: A great convenience for customers, but which at the same time means a strong dependency for retailers.

In the new Kassenzone special episode, Karo's optimistic view of retail and Alex's critical stance meet. In a fictitious scenario with Karo in the role of a dealer, she herself sees opportunities in early UCP entry, while Alex warns of the loss of customer relationships and pleads for careful waiting.

In addition: Wolt relaunches its app and is now positioning itself as a local marketplace — from a classic delivery service for restaurants to a quick commerce provider for local businesses such as Edeka or Budnikowski. Can Wolt make the leap from a delivery service to a local marketplace?

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An overview of the conversation:

(3:49) Google's Universal Commerce Protocol

(13:12) Will the UCP become a commercial prison?

(25:03) Amazon's Counter Strategy

(33:46) Wolt on expansion course

(39:53) Comparison of delivery services & market opportunities

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