In this episode, Karo & Alex analyze the noticeably cooled market sentiment in China.
They discuss how Chinese companies are reacting to this development. This includes expansion into rural regions, an increased focus on the European market, or data-driven, brick-and-mortar experiments like the JD Malls. At the same time, Alex and Karo highlight the shift in brand image. Manufacturers from China in Europe are no longer solely defined by price; they increasingly aim to impress with quality, innovation, and excellent service.
To conclude the episode, they contextualize a current study by Etribes and Appinio on consumer behavior in 2026. Key aspects include the use of Asian platforms by heavy users and the significant contrast in AI acceptance.
The study is available for download at https://www.etribes.de/events/online-shopping-2026-die-hypetrain-studie-von-etribes-appinio.
Karo and Alex make it clear that the pace of innovation in the Chinese market is extremely high – be it through data-driven concepts like the JD Malls or the already everyday use of autonomous AI agents (Agentic Commerce). Even though German consumers, according to the new study by Etribes and Appinio, are currently still critical of such AI-supported purchases, this development highlights a clear need for action: To remain competitive in the global market, retailers and brands must now modernize their digital infrastructure.
This is precisely where we support you as a holistic digital and AI consultancy. We translate global tech trends into a realistic, measurable strategy precisely tailored to your value chain. From the holistic platform migration to rapid AI implementation we accompany you end-to-end. Whether you want to make complex processes more efficient through AI-powered process automation or develop intelligent chatbots and AI assistants for your target audience – we seamlessly integrate cutting-edge technologies into your existing systems.
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