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How do you survive a failed system change? In this episode, Karo dives deep into the recent company history of skate and streetwear retailer TITUS. CEO Julius Dittmann is a guest at the cash register garden house at data:unplugged, who mercilessly reveals why a modern ERP system led to insolvency under self-administration and what the path back to former strength looks like.
Julius shares his honest perspective on the importance of honest communication in times of crisis, the new focus on community-driven pull marketing, and practical AI use cases to increase efficiency in customer service and marketing.
An overview of the conversation:
(2:28) The challenges of online retail
(7:40) Lessons from insolvency in self-administration
(11:06) Marketing Strategies and Their Impacts
(28:20) Future Growth Strategies
(33:56) AI in business
Make tech and AI transformation secure
Julius Dittmann's honest insight shows the far-reaching consequences of a problematic ERP change — from massive sales slumps to restructuring. Such “open-heart operations” illustrate how essential a strategically based platform migration is.
As experienced digital consultants, we know that a system change must not jeopardize operational business. We support you with software implementation and help companies modernize their digital infrastructure. Whether it's tech stack optimization, complex data integrations or building a scalable e-commerce architecture — we ensure that new third-party technologies are integrated smartly and securely into existing systems.
At the same time, TITUS provides valuable best practices for pragmatic innovative leaps through artificial intelligence — for example in the automated categorization of customer service emails or the AI-supported adjustment of marketing visuals.
We support SMEs and corporations with a holistic AI implementation, which pays off immediately. Based on a clear AI strategy, we identify the biggest economic levers along the value chain and focus on process automation. In this way, we create measurable business impact within a few weeks, which sustainably accelerates digital transformation and ensures competitiveness.
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