To the Kassenzone Social Commerce Meet-Up: https://www.etribes.de/events/kassenzone-meetup
Temu, Google UCP, AI Agents and new payments: E-Commerce is undergoing continuous change. In this Quarterly Stützle, Karo and Vanessa, CEO of the Luqom Group, look at how cross-border commerce, agentic commerce and European payment systems such as Wero present retailers with new tasks and at the same time offer enormous opportunities.
What is the impact of the growing price pressure from Temu? What role does Google's Universal Commerce Protocol play for customer experience and checkout processes? And how can new payment solutions change the market?
In addition: Vanessa shares her perspective on operational excellence, niche focus and strategic priorities for 2026 and why it's important to make the right adjustments for profitable growth right now.
An overview of the conversation:
(1:23) E-Commerce figures and trends
(10:48) Temu and Cross-Border Commerce
(16:15) Google's Universal Commerce Protocol
(25:30) Agentic Commerce and Customer Experience
(28:23) Wero: New Payment System in Europe
(30:53) Outlook for 2026: Innovations and Growth Strategies
