Quick Commerce and Retail Media: The delivery market is evolving rapidly. In this Kassenzone episode, Karo Junker de Neui speaks with Robert Köbsch, General Manager of Wolt Market Germany, about Wolt's positioning in a highly competitive German market worth 9 billion euros. They discuss how the platform has transformed from purely restaurant delivery into a "shopping mall in your pocket" offering supermarkets, pharmacies, and flower shops.
Robert explains how "Wolt Market," as an in-house quick commerce supermarket, differentiates itself from third-party providers on the platform, and shares insights into the growing importance of ad placements for partners, the B2B catering concept "Wolt for Work," and the logistical challenges of real-time courier management.
Conversation overview:
(06:00) Market Positioning & Business Model
(10:45) Assortment Strategy
(12:30) Customer Retention
(19:15) New Growth and Revenue Drivers
(26:00) Expansion & Logistics
Technological Excellence: Key to Scaling
Wolt's rapid development highlights how crucial a powerful and adaptable digital infrastructure is for success in modern commerce. In the podcast, Robert Köbsch explains that Artificial Intelligence at Wolt is primarily used in the backend – especially for capacity management, intelligent courier routing, and software development. Only through such technological levers can complex platform models be operated profitably amidst increasing demand and unpredictable variables.
To remain competitive in dynamic markets, companies must build a scalable e-commerce architecture and continuously modernize existing systems. As a holistic digital consultancy, we support our clients from strategic AI consulting for businesses to hands-on AI implementation. Our principle is: AI is not an end in itself, but a targeted value creation lever.
We help you identify use cases that deliver immediate business impact – whether through digital process automation in the backend, smart data integrations, or comprehensive commerce platform implementation. Through thorough tech stack optimization in e-commerce and the seamless integration of third-party technologies, we ensure that digital transformation in your company not only brings measurable efficiency gains but also sustainably future-proofs your business model.
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