K-beauty is currently considered one of the most influential trend topics in the beauty industry and Korea is one of the most innovative markets in research and product development.
In this Kassenzone episode, Karo talks to Yepoda co-founder Veronika Strotmann about how souvenir purchases on family trips became an established K-beauty startup in Europe. Veronika explains the fundamental difference to reactive western care and reveals how Yepoda cleverly combines Asian state-of-the-art research with European values such as clean beauty.
Of course, it's also about strategic growth hacks: How do you profitably scale to millions in sales? How do you make the leap from a pure D2C player to the highly competitive Sephora shelves? And why does Yepoda rely on its own experience stores in Milan instead of relying only on influencers and long-term discounts for marketing?
An overview of the conversation:
(3:41) K-Beauty Explained & Yepoda's Founding Story
(6:05) Brand Strategy, Innovations & Product Range
(10:18) Growth, International Expansion & Offline Retail Strategy
(20:06) Visions of the future, opening up new markets & influencer marketing
(27:04) Customer Loyalty & Future Outlook
