In this Kassenzon episode, Mario Konrad, co-founder of Ryzon, talks about building and developing the D2C sports brand: from the beginnings in the triathlon niche to the strong focus on cycling to international growth in the USA. This involves premium positioning, European production and the conscious decision against platforms and wholesale.
Mario explains why community proximity, performance products and a clear brand core are crucial for high customer loyalty and why apps, bundles and sets play a central role in retention and shopping cart size.
How is Ryzon doing against discount pressure, Chinese competitors and marketplaces like Temu?
An overview of the conversation with Mario Konrad:
(4:46) The change in the bike market
(12:08) Ryzon's growth and challenges
(15:53) Customer Retention and Retention
(27:02) Growth Strategies and Expansion Plans
(37:35) Competition from Chinese brands
(45:02) Looking to the future
