In this Kassenzone episode, Karo talks to Florian Schwenkert, CEO of KoRo. Since Florian's entry in 2019, the company has developed from an e-commerce start-up with 5 million euros in turnover to an omnichannel player with over 150 million euros in turnover.
The conversation highlights the strategic transformation: away from a pure online focus on large packs, towards a symbiotic combination of online retail and stationary retail. While KoRo online continues to rely on storage packs, this data serves as a compass for retailers: What is trending online ends up as a snack bar in drugstores and supermarkets shortly afterwards. Florian also explains why they don't let themselves be driven by every food trend and how they maintain the agility of a start-up while professionalizing the processes of a 400-employee company.
An overview of the conversation:
(1:53) The development of KoRo
(7:25) The synergy between online brand and retail
(13:37) Channels and Market Behavior
(21:40) Marketing Mix and Acquisition
(26:02) Internationalization and Market Selection
(32:33) Trends and Future Products
(39:24) Outlook for 2026 and scalability
The lever for the next phase of growth
The jump of 150 million euros in turnover towards a global omnichannel presence entails new technological challenges. Florian Schwenkert emphasizes that Koro's focus for 2026 is on the scalability of operational processes — from ERP implementation to supply chain optimization. For companies in this phase, technology is becoming the strongest growth lever.
Etribes helps companies translate their vision into a robust technical architecture. Our expertise in Tech Implementation aims to design complex omnichannel ecosystems in such a way that they not only function today, but also seamlessly reflect international expansion into new markets.
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