With a company valuation of over 4 billion euros, Ottobock successfully went public in October 2025, reaching an important milestone in the history of the world's leading company for prosthetics, orthotics and exoskeletons.
This episode was recorded even before the IPO, which now makes a look behind the company scenes all the more exciting: Martin Böhm, Chief Experience Officer at Ottobock, reports on how the traditional, family-run company has transformed itself into a digitally driven MedTech provider.
For over 100 years, Ottobock has been providing people with physical disabilities with a better quality of life and mobility and is now dedicated to future technologies such as neural control, AI-based processes and virtual reality in prosthetics and orthotics. How does the company manage to bring patients, doctors, medical supply stores and health insurance companies together in a complex ecosystem while focusing on people? Martin Böhm gives exciting insights into innovative platforms, high-tech digital prostheses and orthotics, and patient engagement.
An overview of the conversation:
(1:20) Martin Böhm introduces himself
(5:00) Insights into high-tech prosthetics & orthotics
(12:10) Market Dynamics & Growth Drivers
(15:03) Decision-making & purchasing processes in the MedTech environment
(28:26) Digital Platform Economy & AI
(42:30) Next Level MedTech: 3-Pressure, Patient Engagement & Mental Health
How AI implementation creates real competitive advantages
In the podcast, Martin Böhm reports on huge leaps in efficiency through the use of smart documentation: Where medical supply stores used to take an average of 24 to 28 hours to write a refund request, artificial intelligence now generates these documents in just 30 seconds. Ottobock also uses real-time avatars and chatbots to retrieve sensitive advance information from patients at home, which both lowers inhibitions and relieves clinical staff. The basis for this B2B2C model is a holistic system landscape based on Salesforce, which intelligently combines sales, marketing and health data.
This is exactly where Etribes comes in. As a digital consultant and experts for AI implementation in companies We know that a mere understanding of technology is not enough. It requires an end-to-end view of the value chain. We help companies identify use cases with clear business impact and implement them close to production. With well-founded AI strategy consulting, we make artificial intelligence measurable, scalable and permanently adding value for your company — from potential analysis in the value sprint to complete tech implementation.
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