How does eBay remain relevant in a saturated e-commerce market and retain buyers emotionally? Managing Director of eBay Germany, Dr. Saskia Meier-Andrä, gives insights into the strategic direction of the company in a Kassenzone interview: from Recommerce to the newly introduced live shopping format 'eBay Live, 'to AI-supported personalization.
Saskia explains why brand marketing is just as important as performance marketing today, how eBay creates trust and security in C2C retail, and which categories benefit in particular from re-commerce and live formats.
How does she see eBay's position compared to international platforms from Asia such as Shein and Temu? How does the company use its strengths in unique product range, trust and community experience to differentiate itself?
An overview of the conversation:
(3:21) eBay's market position and strategies
(9:08) Consumer behavior in e-commerce
(12:48) Challenges from Low-Cost Providers
(22:13) Live shopping as a new medium
(34:38) Strategic Priorities and AI
How retailers must now prepare for Agentic Commerce
With the new live shopping format, eBay is providing an emotional counterpoint to purely transactional “agentic commerce” through AI agents. When consumers buy using AIs in a needs-oriented manner in the future, trust, deeply integrated services and genuine community entertainment will become the key differentiators for platforms. The introduction of such interactive, data-intensive live formats and the simultaneous strategic preparation for AI-based purchasing processes require a highly flexible, scalable technological foundation that combines complex data architectures and seamless front-end experiences in real time.
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