Intensive competition and rising marketing costs make profitable growth in fashion e-commerce increasingly demanding. CEO Maximilian Böck explains in an interview with Karo how Marc O'Polo manages to grow by double digits in online retail while simultaneously expanding its physical presence and generating a total of 630 million euros in turnover.
Without losing sight of the clear brand orientation, Marc O'Polo consistently remains within its product lines to strengthen brand identity and focuses on customer proximity, authenticity and long-term brand investments, rather than on AI personalization and data-driven optimization. From the targeted differentiation of Marc O'Polo denim from casual wear, to international expansion plans to a customer-focused marketing mix and a loyalty program with 1.8 million members, Maximilian explains the premium brand's marketing and growth strategy.
An overview of the conversation with Maximilian Böck:
(3:30) Wholesale, Consignment & E-Commerce: Marc O'Polo's Business Model
(8:20) From premium casual wear to denim: brand positioning & product range
(13:50) Expansion into international markets
(17:57) Marketing & Media Mix: Between Brand Awareness, Social Media & Performance Marketing
(26:57) Customer Acquisition & Loyalty Programs
(35:04) Future prospects: AI in fashion, growth strategies, M&A
