Kassenzone special: A reality check of the latest trading topics and predictions for the new year
In keeping with the current Black Week, Alex and Karo are taking a critical look at major discount campaigns such as Black Friday. They discuss why these events often no longer generate the desired turnover, but primarily put pressure on margins and cause high acquisition costs. Could trade-in campaigns become Black Week revenue drivers in 2026?
It is also about the changes in e-commerce caused by Chinese platforms such as Shein, SheGlam, Temu and TikTok Shop. Karo and Alex discuss the flattening growth forecast for 2026, the shift in consumer trends and live shopping formats. Finally, they take a look at the new Accio sourcing platform, which enables quick product research and supplier contacts via ChatGPT connection to Alibaba.com.
An overview of the conversation:
(2:36) A critical look at Black Week
(12:07) Changing consumer behavior
(15:33) China's influence on the market
(28:32) The future of trading models
(30:29) Shein, Temu & TikTok Shop: The development of Chinese platforms
(47:38) Accio as a new sourcing platform
Accio user interface:
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