With 1.7 billion euros in revenue in the first half of 2025 and millions of meals delivered per week in 18 countries, HelloFresh has become the world's leading provider of cooking boxes.
But today, the focus is no longer on rapid growth, but on sustainable customer loyalty. Managing Director DACH, Juliane Kappel, talks about personalization through data and AI, over 15,000 recipes collected and how HelloFresh is increasingly understanding the preferences of its customers. She also explains how marketing, sales and the ready-to-eat brand Factor work together to meet the growing desire for convenience.
YouTube video
An overview of the conversation:
(1:45) HelloFresh from Berlin startup to global cookbox provider
(7:30) Menu planning & technology: How data and AI optimize meals
(13:26) Customer experience & personalization: Each delivery as an individual experience
(23:40) Marketing and Sales Strategies from HelloFresh
(36:30) Ready-to-eat & convenience products: How HelloFresh and Factor complement each other
(40:37) HelloFresh's future and expansion plans
