Shaping the digital future of a leading personnel service provider
Hays x Etribes Our joint success story
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One of the central challenges in the entire process was to match very technical job descriptions with requirements for skills, personalities and corporate culture with real work experience to the appropriate freelancer profiles and at the same time to make job descriptions so meaningful that freelancers could get a clear picture of the project. This matching is Hays's central added value — accordingly, Etribes has placed a strong focus on ensuring that this process works smoothly for all parties involved — freelancers, companies and Hays itself. Technically, the core mechanism was consistently implemented and integrated into the platform.
Hays has dared to rebuild its own digital future on a green field basis. This is not only bold, but also extremely impressive — because only a few companies dare to take such a radical and at the same time pioneering step.
“Etribes helped us drive our digital vision forward with tribeworks — quickly, precisely and always with a focus on the needs of users.”
Melanie Dietrich, Division Manager, Future Business
The procedure
Vision and Strategy:
Hays aims to develop a pioneering freelancer matching platform that not only meets current market requirements but also offers a clear competitive advantage. Through an in-depth competitive analysis and identification of Hays' unique strengths in the digital business model, a comprehensive product vision was formulated. This vision focuses on the needs of users and defines how Hays can position itself in a dynamic market environment through innovative approaches and a strong brand identity.
Planning and architecture:
A hollistic brand concept was created for the development of the new digital business model. It included the definition of a clear brand vision and the development of a new brand name and a matching brand logo. The tonality and language were carefully defined to ensure consistent and targeted brand communication. This concept now forms the basis for all future customer interactions and ensures that the brand is clearly and convincingly positioned right from the start.
As part of a first pilot, a fake brand was first founded to test market-oriented and product-driven hypotheses under real conditions. The entire process — from the acquisition of talent and companies to matching — was tested live, but deliberately without connection to existing systems. The aim was to validate both sides of the platform at an early stage and to gain important insights for subsequent product development.
Architecture was a central element in the technical implementation. One of Hays's biggest competitive advantages is its extensive pool of freelancers — Hays is as large as the next ten largest agents combined. However, this valuable data is in the company's core systems. In order to continue to guarantee the necessary flexibility for Tribeworks and at the same time ensure access to this data, a technical solution was developed that enables access without restricting the platform through existing corporate processes. This enabled the creation of an architecture that ensures both the scalability and independence of Tribeworks on the market.
Implementation and experience:
During implementation, the focus was on the precise development of matching logic in order to identify relevant data for an effective connection between freelancers and projects. The information required for matching was carefully defined and suitable approaches were developed to efficiently bring talent and customers together. In addition, a comprehensive concept for the user experience was created and implemented, which optimizes the visual flow and ensures an intuitive and appealing user experience for freelancers and customers.
outlook:
The result of this project is an advanced, cloud-based recruiting platform that digitizes the entire talent placement process. This platform makes it possible to optimally connect IT freelancers and customers by offering efficient and precise matches. By integrating cutting-edge technologies and a user-friendly interface, the recruitment process is significantly simplified and accelerated. The platform is designed to meet both the specific requirements of freelancers and customers and will thus offer a tailor-made solution for the needs of the market in the future.
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